Twenty Years of Excellence With Shetler Lumber

At a first glance, what comes to mind when you search Shetler Lumber Company? For me, it’s one word, a very important word actually, polished. The professionalism that is shown by this wood business is nothing short of incredible. From the customization on their trucks to the layout of their website and inventory, it’s a customer’s dream to navigate. Before you know anything else about them one thing is made abundantly clear, this team knows what they are doing. Isn’t it incredible what good branding and design can do?

Good Branding Is Good Business

A question that seems to trend through many businesses in our industry is, when is the right time to focus on branding? As a proud sponsor of the woodpreneur podcast, the iDRY team has been able to help amplify and share the stories of woodpreneurs all over the world, and time and time again, it tends to come back to branding and marketing.

Arguably, the first day you think “I’m going to start this business” branding should be a consideration. The common misconception about having a “brand” is that it’s made up of “extra” things like graphics, colors, and fonts. In reality, your brand is one simple thing, the way your company is perceived by customers.

If a customer comes to your website and sees even a great logo and some text they don’t tend to think “Oh, that’s a great font choice, I bet this company will be able to do custom milling for me to a high standard.” Consider instead the Shetler approach. 

With Shetler, the customer sees two giant trucks stacked with logs and a company logo beaming proudly from the door, the first thought its “Wow, this company has invested the money and time into equipment, training, and their reputation. I feel confident they can do what I need.”

From the home page alone you are confident that they are professionals, they have the equipment, they have the team, and they have clearly put a lot of time and effort into making the user experience on their website incredible. Instantly, the brand has built trust with a potential customer. 

Shetler Lumber Offerings

In addition to excellent branding and an elevated virtual experience, Shetler further earns their good reputation and brand of excellence through their products and services. Shetler Lumber Company specializes in live edge slabs, solid wood flooring, paneling, moulding, trim, assorted lumber, and hobby wood products. 

You can see examples of nearly everything mentioned above through their website galleries, these pages boast stunning end results as well as featured raw materials. Another excellent move by this team is the specials that they run (conveniently noted on the top of their website) and the active update of inventory that is regularly posted via their Facebook Page. 

Even through their Facebook, it’s easy to see the difference between an established company like Shetler and newer businesses. You will see a lot of mention of cuts, sizes, and pricing listed right on the posts. This is something that I believe comes with time and experience in the industry. When you’re a newer business owner, trying to figure out the appropriate pricing, and even learning how to quote jobs properly is a learning experience. Once you get to the point where you are very comfortable knowing what something is worth and what to mark it as the streamlining is simply incredible. 

Your Local Lumber Store

Shetler Lumber is an amazing company because they have been able to take the idea of a family-owned (for the last twenty years mind you!) lumber business, using locally sourced, beautiful hardwoods and make it a reality that would rival any chain hardware stores wood selection. 

This team has earned themselves the title of the ‘quarter-sawn’ experts for a reason too. In addition to the company presenting well, they put their money where their mouth is. The sheer quality of work produced by Shetler Lumber is stunning and whether it’s hobby pieces or a full floor in a customer’s home, the wood is always produced to its highest quality use. 

To see more, please visit shetlerlumber.com