Customer Highlight: M2 Lumber
Matt started M2 Lumber almost by accident. A furniture maker and sawmill owner by night and a manufacturing engineer by day, the option of going full-time with his wood business wasn’t something he could seriously consider until…
the orders started stacking up. He had more custom furniture requests than time. However, due to his incredible work ethic, smart marketing efforts, and a former employer who allowed him to transition slowly…Matt has finally been able to quit his day job and he is now running a full-time wood-drying and furniture-making business!
How He Did It
One of the things that stood out to us about Matt was his awareness and willingness to adapt to the needs of his business to grow. In 2019 he built a solar kiln and used it constantly. Free to operate and around 6K to build, it worked well for a short time but left M2 running out of wood since it took at least eight months to dry one load. Soon, Matt realized he would run out of dry wood to keep up with demand, so he bought an iDRY Kiln and has barely turned it off in two years!
Then there’s the impact that Matt’s marketing efforts made. Even while working his former full-time job, he realized the importance of listing his business on Google and developing a social media presence. On social, Matt took inspiration from Instagram influencers who posted about topics he initially cared little about. The passion of these influencers for their niche made him interested, and he realized that’s the key - bringing your passion to people.
“If you’ve ever watched a video on fly fishing or how to organize your office,
[If] someone’s passionate about it, that
automatically UPS the level of
entertainment. You’re just more curious about why this person is so passionate.”
Stay tuned to see what M2 Lumber accomplishes next and if you’re in the Seneca, South Carolina area, visit them and check out their iDRY wood drying kiln, the live edge slabs they have for sale, or Matt’s incredible furniture designs!
